What is wrong with this picture?

I will leave it to the reader to determine what is wrong with the following statement from this Bloomberg story:

``We can feel that there's an increasing market for this [$400 beer], as some of our customers order extremely expensive wines without blinking an eye,'' Lau Richter, restaurant chief at the Noma restaurant, said today by phone. ``Ten years ago, it was a rare event selling a 1,000 kroner bottle of wine at a Danish restaurant, now we do it every day.''